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Shawn Bryant is the CEO of a two-property hotel group in the mountains of Pennsylvania. Here’s what he has to say about Maverick CRM.

Part of the appeal of switching to Maverick CRM was to bring everything together in a way that we hadn’t been doing before—we wanted to integrate marketing with our Central Reservation System (CRS), Windsurfer® CRS.

We have a lot of guests staying on a golf package because we have a golf course two miles from us that we make arrangements for. To reach golfers with relevant offers using our old system required us to manually capture that information or manually extract that information from our PMS, to then upload into that system. With Maverick, we are set up so if you request information on our site about a golf package, you get an email directly from Maverick and that golfer’s profile is saved in Maverick. So when we want to market golfing and give information about the next year’s golf season and so forth, it’s all right there. We don’t have a marketing department, so that ability to automate and integrate was really the biggest selling point for me.

The pre-stay emails have come in handy as well, as we want to notify and set expectations for our guests regarding the safety protocols in place, like mask-wearing. And post-stay emails have helped us garner more reviews on TripAdvisor, Facebook and other social channels.

SHR has spent a lot of time understanding our properties, what our guests are interested in, and on our website to see what we are doing to attract guests in the first place to figure out how best to use Maverick to our advantage. On the marketing side in particular, we’ve been given a lot of great advice on the tools that Maverick has and how we can use them to our benefit.

I’m very satisfied with SHR and their CRM, Maverick.

– Shawn Bryant, CEO, Wellsboro Hotel Company

 

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