[Webinar] Putting GDS to Work for Your Hotel

Contributed by Sally Ramos, Director of Implementations, SHR “They say a picture is worth a thousand words. When it comes to GDS, this is literally...

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Five or Five-Hundred? Channel Management by the Numbers

Contributed by Paula Perrin, Sr. Market Analyst, SHR Bob’s hotel has just gotten a new booking engine, and he and his staff are very excited. Because...

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[Infographic] It Pays to Know Your Hotel Guest

In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding...

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Build It and They Will Come? Hotel Websites and CRS Providers

Contributed by Paula Perrin, Sr. Market Analyst, SHR Strong technology partnerships are a necessity for hotels. When the partnership is a good one,...

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When RM Talks, Marketing Listens: Aligning this Dynamic Duo to Boost Your Bottom Line

Contributed by Paula Perrin, Sr. Market Analyst, SHR Revenue management (RM) and marketing. At our Innovation Summit earlier this year, the two were...

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Do You Really Need a Dedicated RM? Why the Answer is Always "Yes"

Contributed by Paula Perrin, Sr. Market Analyst, SHR "Without a real revenue manager, we would have chaos. There are too many channels, group rates,...

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[Webinar] The Art of Selling to Three Generations

Contributed by Estella Hale, V.P. of Product, SHR "To get your guests where they want to go, you need to first know where they're coming from."

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[Webinar] Marketing to Millennials, GenXers, and Boomers

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The Mobile Researcher: Using OTAs to Capture and Convert Today's Savviest Traveler

Contributed by Paula Perrin, Sr. Market Analyst, SHR Online Travel Agency (OTA) numbers can be impressive. According to a recent Phocuswright study,...

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Beyond the Roulette Wheel: Revenue Generation for the New Casino

Contributed by Paula Perrin, Sr. Market Analyst, SHR The Casino model that naturally revolved around gambling revenue is changing. For the first time...

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