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Why Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from....
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Why Your Hotel Should Be Using Metasearch
Metasearch has become a huge player in the travel business. Billions of dollars have gone into travel metasearch in the last couple of years, and in...
Read MoreAirbnb has Arrived. Are You Sharing Your Hotel's Best Experience?
Contributed by Paula Perrin, Sr. Market Analyst, SHR Competition is nothing new to hoteliers. More and more hotel companies have emerged, markets...
Read More[Webinar] Making Online Hotel Guest Expectations Work for Your Hotel
Contributed by Estella Hale, Chief Product Evangelist, SHR Truly knowing your guests has always been important, but in an increasingly competitive...
Read MoreAAHOACON '18: Fun, Games, and the Future of Hospitality Technology
Contributed by Estella Hale, V.P. of Product, SHR When I was first invited to speak at the annual convention and trade show put on by AAHOA, I was...
Read MoreHow to Achieve (and Keep) Rate Parity for Your Hotel
Contributed by Matt Braddy, Key Client Success Manager, SHR The OTAs are here to stay. Their marketing is ever-present on a global scale, their...
Read MoreYou're Not a Number
The distribution landscape is complicated, and getting more so every day. You work hard for your hotel, and want to make the right choices. But there...
Read More[Webinar] What's in Your Distribution Toolbox?
Contributed by Estella Hale, V.P. of Product, SHR In a complex distribution landscape that offers more and more choices, being able to pick the best...
Read MoreRate Catering for an Audience of One: Your Best Strategies Now
Contributed by Paula Perrin, Sr. Market Analyst, SHR As distribution technology continues to enable a more guest-centric approach to hotel...
Read MoreThe Evolving CRS: An Integrated, Guest-Centric Future
Contributed by Estella Hale, V.P. of Product, SHR If you get the feeling there's been a lot of talk lately surrounding the future of the CRS, you're...
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