Why Your Hotel Needs In-Depth Market Segmentation

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from....

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Why Your Hotel Should Be Using Metasearch

Metasearch has become a huge player in the travel business. Billions of dollars have gone into travel metasearch in the last couple of years, and in...

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Airbnb has Arrived. Are You Sharing Your Hotel's Best Experience?

Contributed by Paula Perrin, Sr. Market Analyst, SHR Competition is nothing new to hoteliers. More and more hotel companies have emerged, markets...

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[Webinar] Making Online Hotel Guest Expectations Work for Your Hotel

Contributed by Estella Hale, Chief Product Evangelist, SHR Truly knowing your guests has always been important, but in an increasingly competitive...

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AAHOACON '18: Fun, Games, and the Future of Hospitality Technology

Contributed by Estella Hale, V.P. of Product, SHR When I was first invited to speak at the annual convention and trade show put on by AAHOA, I was...

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How to Achieve (and Keep) Rate Parity for Your Hotel

Contributed by Matt Braddy, Key Client Success Manager, SHR The OTAs are here to stay. Their marketing is ever-present on a global scale, their...

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You're Not a Number

The distribution landscape is complicated, and getting more so every day. You work hard for your hotel, and want to make the right choices. But there...

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[Webinar] What's in Your Distribution Toolbox?

Contributed by Estella Hale, V.P. of Product, SHR In a complex distribution landscape that offers more and more choices, being able to pick the best...

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Rate Catering for an Audience of One: Your Best Strategies Now

Contributed by Paula Perrin, Sr. Market Analyst, SHR As distribution technology continues to enable a more guest-centric approach to hotel...

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The Evolving CRS: An Integrated, Guest-Centric Future

Contributed by Estella Hale, V.P. of Product, SHR If you get the feeling there's been a lot of talk lately surrounding the future of the CRS, you're...

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