When RM Talks, Marketing Listens: Aligning this Dynamic Duo to Boost Your Bottom Line

Contributed by Paula Perrin, Sr. Market Analyst, SHR Revenue management (RM) and marketing. At our Innovation Summit earlier this year, the two were...

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Do You Really Need a Dedicated RM? Why the Answer is Always "Yes"

Contributed by Paula Perrin, Sr. Market Analyst, SHR "Without a real revenue manager, we would have chaos. There are too many channels, group rates,...

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[Webinar] The Art of Selling to Three Generations

Contributed by Estella Hale, V.P. of Product, SHR "To get your guests where they want to go, you need to first know where they're coming from."

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[Webinar] Marketing to Millennials, GenXers, and Boomers

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The Mobile Researcher: Using OTAs to Capture and Convert Today's Savviest Traveler

Contributed by Paula Perrin, Sr. Market Analyst, SHR Online Travel Agency (OTA) numbers can be impressive. According to a recent Phocuswright study,...

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Beyond the Roulette Wheel: Revenue Generation for the New Casino

Contributed by Paula Perrin, Sr. Market Analyst, SHR The Casino model that naturally revolved around gambling revenue is changing. For the first time...

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[Webinar] Owning the Guest Journey: Why it Matters and How to Get it Right

Contributed by Estella Hale, V.P. of Product, SHR Most hoteliers already know that in today’s increasingly competitive market, the guest experience...

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[Webinar] Your Top 10 Hotel Booking Engine Must-Haves

Contributed by Angelo Directo, V.P. of Application Design & Development, SHR "The best booking engine features today center around better consistency...

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Case Study | Whitney Peak Hotels

Client Information As Reno’s first and only non-gaming, non-smoking, independent hotel, Whitney Peak has no fear of being different. This boldness...

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[Webinar] Balancing Your Hotel Software Stack

Contributed by Estella Hale, V.P. of Product, SHR As if the hotel industry weren’t tough enough, studies have come out this year from STR Global that...

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