Five or Five-Hundred? Channel Management by the Numbers
Contributed by Paula Perrin, Sr. Market Analyst, SHR Bob’s hotel has just gotten a new booking engine, and he and his staff are very excited. Because...
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[Infographic] It Pays to Know Your Hotel Guest
In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding...
Read MoreBuild It and They Will Come? Hotel Websites and CRS Providers
Contributed by Paula Perrin, Sr. Market Analyst, SHR Strong technology partnerships are a necessity for hotels. When the partnership is a good one,...
Read MoreWhen RM Talks, Marketing Listens: Aligning this Dynamic Duo to Boost Your Bottom Line
Contributed by Paula Perrin, Sr. Market Analyst, SHR Revenue management (RM) and marketing. At our Innovation Summit earlier this year, the two were...
Read MoreDo You Really Need a Dedicated RM? Why the Answer is Always "Yes"
Contributed by Paula Perrin, Sr. Market Analyst, SHR "Without a real revenue manager, we would have chaos. There are too many channels, group rates,...
Read More[Webinar] The Art of Selling to Three Generations
Contributed by Estella Hale, V.P. of Product, SHR "To get your guests where they want to go, you need to first know where they're coming from."
Read MoreThe Mobile Researcher: Using OTAs to Capture and Convert Today's Savviest Traveler
Contributed by Paula Perrin, Sr. Market Analyst, SHR Online Travel Agency (OTA) numbers can be impressive. According to a recent Phocuswright study,...
Read MoreBeyond the Roulette Wheel: Revenue Generation for the New Casino
Contributed by Paula Perrin, Sr. Market Analyst, SHR The Casino model that naturally revolved around gambling revenue is changing. For the first time...
Read More[Webinar] Owning the Guest Journey: Why it Matters and How to Get it Right
Contributed by Estella Hale, V.P. of Product, SHR Most hoteliers already know that in today’s increasingly competitive market, the guest experience...
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