.svg "SHR")
Case Study | Hotel Ignacio
Client Information Built in 1910 and fully renovated in 2010 by the award-winning Lawrence Group, Hotel Ignacio offers 49 distinctive rooms and two...
Read MoreBusiness and Pleasure? Attracting (and Converting) the Bleisure Traveler
Contributed by Paula Perrin, Sr. Market Analyst, SHR Natasha, 32, is going to her company’s annual tech conference in Florida, all expenses paid. Her...
Read More[Webinar] Having it All: Hotel PMS/CRS Systems, Service, and Support
Contributed by Ian Kemp, Director of Client Success, SHR Most hoteliers already know that fully-functioning distribution channels are must-haves, and...
Read MoreMultiplicity, Your Key to Unlocking Global Hotel Guest Markets
Contributed by Paula Perrin, Sr. Market Analyst, SHR It can take years for emerging trends to fully reach the core consciousness of any field of...
Read MoreWhy Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from....
Read MoreWhy Your Hotel Should Be Using Metasearch
Metasearch has become a huge player in the travel business. Billions of dollars have gone into travel metasearch in the last couple of years, and in...
Read MoreAirbnb has Arrived. Are You Sharing Your Hotel's Best Experience?
Contributed by Paula Perrin, Sr. Market Analyst, SHR Competition is nothing new to hoteliers. More and more hotel companies have emerged, markets...
Read More[Webinar] Making Online Hotel Guest Expectations Work for Your Hotel
Contributed by Estella Hale, Chief Product Evangelist, SHR Truly knowing your guests has always been important, but in an increasingly competitive...
Read MoreAAHOACON '18: Fun, Games, and the Future of Hospitality Technology
Contributed by Estella Hale, V.P. of Product, SHR When I was first invited to speak at the annual convention and trade show put on by AAHOA, I was...
Read MoreHow to Achieve (and Keep) Rate Parity for Your Hotel
Contributed by Matt Braddy, Key Client Success Manager, SHR The OTAs are here to stay. Their marketing is ever-present on a global scale, their...
Read More