Case Study | Hotel Ignacio

Client Information Built in 1910 and fully renovated in 2010 by the award-winning Lawrence Group, Hotel Ignacio offers 49 distinctive rooms and two...

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Business and Pleasure? Attracting (and Converting) the Bleisure Traveler

Contributed by Paula Perrin, Sr. Market Analyst, SHR Natasha, 32, is going to her company’s annual tech conference in Florida, all expenses paid. Her...

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[Webinar] Having it All: Hotel PMS/CRS Systems, Service, and Support

Contributed by Ian Kemp, Director of Client Success, SHR Most hoteliers already know that fully-functioning distribution channels are must-haves, and...

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Multiplicity, Your Key to Unlocking Global Hotel Guest Markets

Contributed by Paula Perrin, Sr. Market Analyst, SHR It can take years for emerging trends to fully reach the core consciousness of any field of...

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Why Your Hotel Needs In-Depth Market Segmentation

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from....

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Why Your Hotel Should Be Using Metasearch

Metasearch has become a huge player in the travel business. Billions of dollars have gone into travel metasearch in the last couple of years, and in...

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Airbnb has Arrived. Are You Sharing Your Hotel's Best Experience?

Contributed by Paula Perrin, Sr. Market Analyst, SHR Competition is nothing new to hoteliers. More and more hotel companies have emerged, markets...

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[Webinar] Making Online Hotel Guest Expectations Work for Your Hotel

Contributed by Estella Hale, Chief Product Evangelist, SHR Truly knowing your guests has always been important, but in an increasingly competitive...

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AAHOACON '18: Fun, Games, and the Future of Hospitality Technology

Contributed by Estella Hale, V.P. of Product, SHR When I was first invited to speak at the annual convention and trade show put on by AAHOA, I was...

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How to Achieve (and Keep) Rate Parity for Your Hotel

Contributed by Matt Braddy, Key Client Success Manager, SHR The OTAs are here to stay. Their marketing is ever-present on a global scale, their...

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