You know SHR always brings it to whatever we do and wherever we go. What are we bringing to this year’s shows? Stop by booth #1434 for a better hotel technology experience, plus….

NicoleAdairIntroducing Wave RMS!

Nicole Adair, Director of Revenue Management Services, will be introducing our new revenue management tool, Wave RMS.

Created with Revenue Managers in mind, Wave offers the best of AI with a human touch, allowing you to break free from having to solely trust the ‘black box’ you’re normally bound to by traditional revenue management systems. Wave not only provides more consistently reliable data for better decisions, but also manages day-to-day pricing adjustments so you can focus on overall strategy—and get back to running your hotel.

Want to learn more? Visit our Wave info page, or just come by booth #1434 at the show.

HOT New Windsurfer Features and Integrations!

Because Windsurfer is all about the hotelier, it just keeps getting better and better.
What’s new now? For starters….


SHR is now integrated with SiteMinder’s SiteConnect product, allowing the channel manager to also send Availability, Rates and Inventory to the CRS. With this connectivity, SiteMinder will effectively act as the PMS between the hotel and Windsurfer. Having this connection will allow SHR to better-serve those hoteliers using more niche or regional based PMS systems.

Screen Reader Enabled Booking Engine
The Windsurfer Booking Engine now offers a “Screen Reader Mode.” When a guest, using a screen reader, arrives on the Windsurfer Booking Engine, they are prompted if they want to “Enable Screen Reader Mode."

apaleo PMS

The apaleo PMS is a rich cloud-based platform that allows for users to take control of their PMS experience. apaleo has an Open API which allows hoteliers to create custom developments into the PMS based off their unique needs. In addition, they house an app store format allowing users to pick and choose various features that can be used for the business.

Come by booth #1434 to find out more, and to sign up for your free Windsurfer demo!

hoteltechpodcastLIVE from the HITEC floor, The Hotel Tech Podcast!

Yep, Glenn Haussman of No Vacancy Podcast fame, and SHR’s Chief Product Evangelist, Estella Hale, will be broadcasting LIVE from the HITEC Media Lounge, talking with the best and brightest hotel tech experts.

Come by the Media Lounge (next to HFTP’s booth,) and experience this year’s guests, including:

  • Dan Rollins from Auberge Resorts Collection to talk about tech and collaboration between Sales, Marketing, and Revenue Management
  • Mareesa Hoglund from SocialSurvey to talk about guest feedback
  • David Moneo Ocaña from Algorth to talk with us about AI in hotels
  • Colette Barss from Portola Hotel & Spa at Monterey Bay to talk about the PMS platform
  • Kelly McGuire, former SVP of RM at MGM, to talk about AI and Revenue Management
  • Luis Segredo, CEO at Data Travel, to talk about APIs in hotel tech

PLUS, more special guests to be announced at the show! So, make sure to come visit everyone at the SHR booth #1434 for fun folks, amazing innovations, and the some of the best tech talk around.

Can’t wait to see you in Minneapolis!

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