How Cheval Collection increased revenue by 82% through using SHR Group’s digital expertise

Luxury residence group targets paid advertising to boost presence and increase revenue

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How allora.ai helped Spier hotel grow direct revenue by 73% yOY

A forward thinking hotel ready to collaborate with a progressive technology partner

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Digital Marketing Trends

By Eileen Lillis, Sarah Sweeney and Elle Walsh. Here in SHR Group our Digital Marketing team are always on the lookout for and testing new and...

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How SHR Group helped Harvey’s Point grow revenue by 185%

Luxury hotel utilizes progressive technology partner to increase revenue Harvey’s Point is a 4 Star Luxury Donegal hotel, set in the idyllic...

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Google Analytics 4 – what is it and what do I need to know?

Since its release way back in 2005, Google Analytics has had a significant impact on the way we are able to monitor, measure and make changes to our...

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Guest Whitepaper: Total Revenue Management - Casino Hotels

The essentials of managing casino customer demand to optimize profit. By Sue Murphy CRME, ComOps

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How to Approach Your Hotel’s Integration Strategy in the Age of Automation

By Yannis Anastasakis, VP of Solutions & Partners The hospitality industry is entering a new age of automation allowing operators to refocus their...

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ILUNION Hotels’ Updated CRS Drives Continued Success Across Diversified Portfolio

Madrid-based ILUNION Hotels is known for its portfolio of unique, accessible hotels–the types of properties that enable travelers to get lost in...

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How CRM Technology is Helping Hoteliers Reimagine Guest Recognition and Loyalty

By Allegra Medina, Senior Director – Product Hotel operators take customer loyalty very seriously, but not every hotelier is in a position to provide...

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Robotic Process Automation Will Shape the Future of Hotel Operations

By Angelo Directo, VP, Design and Innovation In the wake of the COVID pandemic, hotel operators are facing intense pressure to mitigate rising labor...

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