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The New Metasearch: Smart Bidding with Google for Guest Acquisition and Conversion

From the Partnership Between SHR and Triptease   Recently, Google launched a full destination search site for hotel listings in a move that could...

Client Spotlight: April Weatherly, Director of Telephony Optimization & Analytics, Red Lion Hotels Corporation (RLHC)

Contributed by Paula Perrin, Sr. Market Analyst, SHR How do you see the CRO, Central Reservations Office, today?

Client Spotlight: Amanda Saye, Vice President of Franchise Operations, GreenTree Hospitality Group

Contributed by Paula Perrin, Sr. Market Analyst, SHR Did you always know that you would work in hospitality?

Humanizing the Guest Experience in an Increasingly Tech-Driven World

Contributed by Kelly Popp, Senior Director of Business Development, SHR Research continues to show that today’s hotel guests want to feel personally...

Client Spotlight: Becky Rogers, Vice President of Operations, IDM Hospitality Management

Client Spotlight: Craig Shipley, Director of Revenue, Marketing & Sales Strategy, The Durham Hotel

Contributed by Paula Perrin, Sr. Market Analyst, SHR How did you come to hospitality, Craig? I grew up on a dairy farm outside of London, Ontario in...

Get Full, Stay Full: Combating Low Seasons to Drive More Revenue

From the partnership between SHR and StayNTouch. In a recent webinar with StayNTouch, we explored reasons and remedies for one of the most common...

New Year, New Revenue: Creating an Authentic Experience for Chinese Travelers Now

Contributed by Paula Perrin, Sr. Market Analyst, SHR Happy New Year 新年快乐! It’s the Year of the Pig, the last and one of the luckiest of the twelve...

HSMAI Digital Strategy Conference, 2019

Contributed by Nicole Adair and Alysia Bruno, SHR  We recently attended HSMAI's Digital Marketing Strategy Conference in New York, New York at the...

SHR 2018 Year in Review

And what a year it was! 2018 was packed with client and partner happenings, as well as new products and innovations. Now that the holidays are behind...