GDS Series: 3 Best Practices to Increase GDS Revenue Starting Today
Contributed by Paula Perrin, Sr. Market Analyst, SHR Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies...
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GDS Series: Fast Fixes for Today's Top 4 GDS Challenges
Contributed by Paula Perrin, Sr. Market Analyst, SHR Global Distribution Systems (GDS) are used by Travel Agents (TAs) and Online Travel Agencies...
Read MoreBetter Together: Making the Most of Channel Managers and Your CRS
To read this post in German, please click here. Contributed by Matt Braddy, Key Client Success Manager, SHR Like most hoteliers trying to figure out...
Read MoreBuilding Real Loyalty to Compete with the Big Brands
Contributed by Paula Perrin, Sr. Market Analyst, SHR Loyalty has begun to break free of the traditional “program” mentality. This trend is growing,...
Read MoreCtrip: Using Your CRS to Tap into China's Biggest OTA
Contributed by Samantha Wai, Regional Marketing Manager-APAC, SHR As incomes in China have risen in recent years, so too has the amount of...
Read MoreHow Instagram is Changing the Hotel Booking Process
Instagram -- the social media platform with one billion monthly active users that is especially popular with millennials—is rolling out a new program...
Read MoreBusiness and Pleasure? Attracting (and Converting) the Bleisure Traveler
Contributed by Paula Perrin, Sr. Market Analyst, SHR Natasha, 32, is going to her company’s annual tech conference in Florida, all expenses paid. Her...
Read MoreMultiplicity, Your Key to Unlocking Global Hotel Guest Markets
Contributed by Paula Perrin, Sr. Market Analyst, SHR It can take years for emerging trends to fully reach the core consciousness of any field of...
Read MoreWhy Your Hotel Needs In-Depth Market Segmentation
Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from....
Read MoreWhy Your Hotel Should Be Using Metasearch
Metasearch has become a huge player in the travel business. Billions of dollars have gone into travel metasearch in the last couple of years, and in...
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