SHR Innovation Summit 2017: Shaping the Future of Hospitality Together

Contributed by Jason Emanis, V.P. of Marketing, SHR SHR is founded on the belief that companies have an obligation to invest resources not simply for...

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Mastering Sell Limits: Why Your Demand Strategy Depends on It

Contributed by Estella Hale, V.P. of Product, SHR What is a Sell Limit? To understand how to use sell limits to their best advantage, it’s important...

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The Making of a Revolution: 4 Actions You Can Take Now Toward Total RM

Contributed by Sarah Jones, Director of Revenue Management & Special Projects, SHR In the recent Skift article, Hotel Revenue Managers Say They Want...

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Beyond Booking: Why Harnessing the Power of OTAs is Worth the Cost

Contributed by Sarah Jones, Director of Revenue Management & Special Projects, SHR Most hoteliers understand that Online Travel Agencies (OTAs), once...

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A Different Power: Female Executives in Hospitality Technology

Contributed by Paula Perrin, Sr. Market Analyst, SHR In a recent study from Cornell University on female executives in hospitality, it was reported...

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Curated Rates: Using Relevant Content to Boost Bookings

Contributed by Estella Hale, V.P. of Product, SHR What Are Curated Rates? To understand curated rates, we first need to understand what curating...

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[Webinar] Mastering the PMS/CRS Integration to Maximize Distribution

Contributed by Ian Kemp, Client Experience Manager for Major Accounts, SHR “Your system is only as good as what you put into it—it’s junk in, junk...

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Rethinking Your OTA Relationship

Contributed by Drew Rosser, V.P. of Sales, SHR It’s time to rethink relationships with OTAs. Too many hoteliers are still taking an adversarial...

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