The Learning Center

SHR 2017 Year in Review

Another year has flown by. For all of us at SHR, 2017 was packed with new clients, partners, and experiences. With so much to be thankful for, it’s...

Guest-Centrism: Motivating the New Era in CRS

Contributed by Estella Hale, V.P. of Product, SHR Like you, I try hard to keep up with the latest trends and concepts in our industry. Recently, I...

Winning Your Hotel Market with CRS Tech—One Package at a Time

Contributed by Paula Perrin, Sr. Market Analyst, SHR "Napa is a fiercely competitive market. We use the flexibility, channel outreach, and visibility...

We Hear You: Listening to Smart Data for Your Best Loyalty Program

Contributed by Estella Hale, V.P. of Product, SHR “Remember, the most important guest preference is not what we say it is, but what the guest says it...

[Webinar] Putting GDS to Work for Your Hotel

Contributed by Sally Ramos, Director of Implementations, SHR “They say a picture is worth a thousand words. When it comes to GDS, this is literally...

Five or Five-Hundred? Channel Management by the Numbers

Contributed by Paula Perrin, Sr. Market Analyst, SHR Bob’s hotel has just gotten a new booking engine, and he and his staff are very excited. Because...

Build It and They Will Come? Hotel Websites and CRS Providers

Contributed by Paula Perrin, Sr. Market Analyst, SHR Strong technology partnerships are a necessity for hotels. When the partnership is a good one,...

When RM Talks, Marketing Listens: Aligning this Dynamic Duo to Boost Your Bottom Line

Contributed by Paula Perrin, Sr. Market Analyst, SHR Revenue management (RM) and marketing. At our Innovation Summit earlier this year, the two were...

Do You Really Need a Dedicated RM? Why the Answer is Always "Yes"

Contributed by Paula Perrin, Sr. Market Analyst, SHR "Without a real revenue manager, we would have chaos. There are too many channels, group rates,...

The Mobile Researcher: Using OTAs to Capture and Convert Today's Savviest Traveler

Contributed by Paula Perrin, Sr. Market Analyst, SHR Online Travel Agency (OTA) numbers can be impressive. According to a recent Phocuswright study,...

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